PurePet sells natural silvervine sticks marketed as dental chews for cats. They use the same rope-and-raffia design found across dozens of mass-produced brands.
NomSticks sits in the same category, but the product is created with much tighter quality control, cleaner finishing, premium materials and packaging, and a stronger enrichment philosophy.
Silvervine is widely recognized as a powerful form of feline olfactory enrichment, with veterinary organizations noting its ability to stimulate natural play behaviors and sensory engagement in enrichment-focused guidance for cat owners.
Both offer similar “on paper” benefits… but the consistency, safety clarity, and overall experience are not the same.
Here’s how they compare so you can choose confidently.
PurePet vs NomSticks: How They Compare
At first glance, both products seem similar: Silvervine wood wrapped with rope, raffia, and a gall fruit topper. But PurePet is a mass-market, bulk-sourced stick with wide variation between pieces.
NomSticks is curated in small batches, with each stick screened for diameter, bark quality, aroma strength, density, rope tension, and finishing.
Silvervine is considered one of the most reliable cat-attractant plants, often outperforming catnip in responsiveness and engagement according to veterinary behavior experts in clinical olfactory enrichment reviews.
If you want predictable engagement, safer-feeling materials, and packaging that actually builds trust at unboxing, NomSticks is the stronger choice.
| Feature | PurePet | NomSticks™ |
|---|---|---|
| Stick format | ❌ Standard stick with rope, raffia, and gall fruit topper | ✅ Curated silvervine wood with refined rope & raffia finishing |
| Quality control | ❌ No detailed QC; bulk-sourced with natural variation | ✅ Each stick hand-screened for diameter, bark quality & scent |
| Aroma consistency | ❌ Aroma strength varies significantly between sticks | ✅ Batch-tested aroma for more predictable engagement |
| Materials & finishing | ❌ Standard rope & raffia; fraying varies by batch | ✅ Safer multi-texture finishing with optimized rope tension |
| Durability & engagement | ❌ Engagement depends on luck of the batch | ✅ Consistent grip, chewing resistance & multi-texture play |
| Packaging & trust | ❌ Basic mass-market packaging with no premium cues | ✅ Clean, modern, premium packaging that builds trust |
| Safety notes & guidance | ❌ Minimal guidance beyond product description | ✅ Clear instructions on supervised play & replacement timing |
| Best suited for | ❌ Owners who want a cheap, familiar option and accept variability | ✅ Cat parents who want consistency, safety, & premium enrichment |
Want Silvervine Your Cat Actually Engages With?
NomSticks gives you safer materials, stronger aroma, and more predictable enrichment than bulk-produced alternatives.
Shop NomSticks Silvervine SticksNomSticks Overview
Selective, Higher Quality Control
NomSticks inspects every stick individually before packing: Diameter, bark integrity, scent level, density, rope tension, and raffia finishing. PurePet provides no detailed QC process, which is why their stick size, finishing, and aroma vary so much.
Premium Multi-Texture Enrichment Design
Rope and raffia are applied with tension and trimming designed to support safe chewing and sustained engagement. PurePet’s finishing depends on bulk batches, so fraying and feel differ from stick to stick.
Better Chewing Format
NomSticks maintains a consistent length and diameter chosen specifically for gripping with paws, rolling easily, and offering the right chewing resistance. That consistency matters because it shapes how long a cat stays engaged.
Premium Packaging & Brand Experience
NomSticks uses clean, modern, biodegradable packaging designed to look great and be gift-ready, and aligned with being a wellness-first brand. This eco-friendly packaging takes care of the product, and our environment.
Clear Safety & Usage Guidance
Every pack of NomSticks includes simple, responsible instructions on how to supervise play, how often to offer sticks, and when to replace them. Owners know exactly what to expect and how to use the product safely.
Cons of NomSticks
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Higher price than mass-produced silvervine sticks
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Not designed for bargain hunters
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Small-batch QC can lead to temporary stockouts
PurePet Overview
Basic Multi-Material Stick Design
PurePet follows the standard rope + raffia + silvervine format used by dozens of Amazon-style brands. It’s generally safe when supervised, but offers nothing beyond the baseline experience, and consistency depends heavily on luck of the batch.
Bulk-Sourced Sticks
Because PurePet sources in large volumes, variation is unavoidable. Stick thickness, bark texture, aroma levels, and durability differ dramatically between pieces. Some sticks engage cats well; others barely register scent-wise.
Standard Finishing
PurePet’s rope and raffia application reflect fast, high-volume production. It’s functional, but rarely refined. Rope may loosen, raffia may fray early, and chewing resistance isn’t consistent. Engagement can drop quickly as a result.
Basic Packaging & Brand Positioning
PurePet positions itself as an affordable “natural dental chew” option. The packaging is plastic, utilitarian, and not eco-friendly. There’s no clear enrichment philosophy, story, or premium feel behind the brand.
Cons of PurePet
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Stick thickness and aroma strength vary significantly
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Finishing quality shifts between batches
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No differentiation from dozens of similar brands
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Minimal transparency around sourcing/QC
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Packaging is plastic and not eco-friendly
PurePet or NomSticks: Which Should You Choose?
NomSticks is the clear winner for cat owners who care about consistency, quality, and a premium enrichment experience.
PurePet offers a familiar, inexpensive silvervine stick. Itworks, but doesn’t stand out in any area.
NomSticks delivers:
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stricter quality control
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more reliable engagement
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safer-feeling materials
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refined multi-texture finishing
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premium, biodegradable packaging
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clear usage and replacement guidance
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a trustworthy brand built around enrichment, not volume
If you want predictable quality and a better experience every time your cat plays, NomSticks is the obvious choice.
Give Your Cat a Better Silvervine Experience
For more consistent aroma, safer materials, and predictable play, NomSticks is the easy choice.
Get NomSticks for Your Cat